Todd Snyder"> clock menu more-arrow no yes

Filed under:

Todd Snyder's Suits Are Getting a Space of Their Own at Odin

Keep your eyes peeled for this guy, image via <a href="http://www.toddsnyder.com/">Todd Snyder</a>
Keep your eyes peeled for this guy, image via Todd Snyder

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In just a few short days, Odin has demonstrated how to really pull off the whole high/low thing. First, there was the announcement of a collaboration with The Shops at Target, which will bring the store's downtown wares to the masses this September. Today, in an entirely different move, WWD reports that shopowners Eddy Chai and Paul Birardi will also be bringing a Todd Snyder pop-up shop to the Lafayette store next week.

The Todd Snyder Tailor Shop at Odin, which is expected to run through June, will highlight the brand's suits and furnishings that are made by the manufacturer who owns Brooks Brothers—so, they're legit. Snyder himself explains that the pop-up will be "a great way to highlight the lost art" of American suiting, and that the whole thing happened pretty quick. "They came in to look at resort and we starting kicking around some ideas. We decided on this and it happened in a week." We imagine the Target deal was probably a little more complicated than that.
· Odin to Launch Todd Snyder Pop-Up Shop [WWD]
· Odin Will Also Do a Collaboration for The Shops at Target [Racked NY]

Odin - Lafayette St

199 Lafayette Street, New York, NY 10012 (212) 996-0023 Visit Website

Odin

199 Lafayette Street New York, NY