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Pop-Up Shops

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Lacoste debuted its LACOSTE L!VE pop-up shop at Coachella this year, and they had such a fun time that they've decided to bring it to Brooklyn. This year, the Williamsburg waterfront concerts will be called the LACOSTE L!VE Williamsburg Park Concert Series. The pop-up will sell men's and women's apparel in Brooklyn's storefront of choice: A shipping container. [FreeWilliamsburg]