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Fragrance Fracas: MiN New York Says Sephora Stole Its Idea

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Image via <a href="https://minnewyork.com/manufacturer/min-new-york?pagenum=all">MiN</a>
Image via MiN

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The owners of Soho scent shop MiN New York aren't happy that Sephora has started offering fragrance flights. The service—essentially a wine tasting for scent—has been a feature at MiN since the boutique opened in 2010. For its part, Sephora says the idea was inspired by its Sensorium pop-up from last fall, but the concept sounds nearly identical to what MiN offers, and of course the name is the same.

Owner Chad Murawczyk sent over the following statement:

Unfortunately this is the second week in a row where a global beauty company has blatantly disregarded copyrighted and trademarked content owned by MiN New York.
It is my belief that Sephora's concept of 'fragrance flights' is a direct lift from our signature experience. If you google "Fragrance Flight MiN New York", countless results will show that this is an original idea that we have since the launch of our Atelier back in 2010.
A proprietary experience that we developed over 2 years ago, I personally met with the CEO of Sephora USA at my shop not six months ago when I identified him at MiN New York.
We have no choice but to take this situation public while we assert our rights. It has simply gone too far.
We're reaching out to Sephora for a response.
· Get a Lesson in Perfume at Sephora's Fragrance Flight Bar [Racked NY]
· MiN New York [Official Site]

MiN New York

117 Crosby Street, New York, NY 10012 (212) 206-6366 Visit Website

MiN New York

117 Crosby Street New York NY