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LENOX HILL—The former Barbizon Hotel is about to get a new house guest: SoulCycle. The spin studio is gearing up to open its fifth Manhattan location, and apparently, they're fans of consistency. SoulCycle's spokesperson said, "We'll have 63 bikes on 63rd Street in early fall." If more sweat is what you're after, there's also an Equinox in the same building. [DNAinfo]
EVERYWHERE—Beginning tomorrow, John Varvatos will take its STAR USA fragrance on the road in a tour bus. Be on the lookout for a bus cruising the city that smells really, really good, since it'll be giving away samples and information on how to get a free prize at Macy's in Herald Square. [RackedWire]