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It's Shoe Time: Matt Bernson Opens in Tribeca

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Even if you think you don't know Matt Bernson, you probably know his work. His footwear has an unusually high comfort-to-cuteness ratio, and at $125 to $275, it's not crazily expensive, so it's particularly good for New Yorkers who walk everywhere and spend half their salary on rent. Bernson's own label is stocked everywhere from Bergdorf to independent Brooklyn boutiques, and he's designed shoes for in-house lines from Madewell, Scoop, and Urban Outfitters. This Monday, after years in the business, he finally opened his own store, a re-worked 1820s carriage house in Tribeca.

Located at 20 Harrison, the space—also the site of the brand's last sample sale—is both a store and a showroom. Bernson is a native New Yorker who lives within walking distance of Harrison Street, and his personal touch is everywhere. When the store opened on Monday, the Bernson family was there to witness it, as was Pema, a Tibetan monk and family friend who performed blessings over the space. Bernson renovated the location with help from his father, and stocked it with furniture he refinished himself. Another personal element: Abraham the dog, a Vizsla who accompanies him to work every day.

In addition to the women's collection, the store carries a small range of men's shoes as well as exclusive leather goods and jewelry. There's also a case full of vintage sunglasses from brands like Persol, YSL, and Christian Dior. These go from $330 to $960, since they're largely from before 1980 and have never been worn. Coming this August, you'll also be able to find Matt Bernson's collection with Dannijo, which is a little bit wilder and lot more glitter-dusted than the main line.
· Shoes For $100 or Less at the Matt Bernson Sale [Racked NY]
· Matt Bernson [Official Site]
· Pretty Soon, You'll Be Able to Wear Dannijo On Your Feet [Racked NY]

Matt Bernson

20 Harrison Street, New York, NY 10013