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Because finding that perfect scent can be tricky, Sephora has decided to set up personalized Fragrance Flight Bars at several of its locations to make that process a little bit easier. Based off the Sensorium pop-up shop last year, the Fragrance Flight Bar allows customers to unbiasedly peruse scents by their "impressions," rather than by traditional fragrance notes. Just think of it as a wine tasting, except it's for your nose and you won't get a buzz.
At the event, scents will be broken down into four groups: addictive, playful, casual, and chic. Nothing will be labeled with a brand name, and they'll all be presented in stemless wine glasses. The idea, here, is for you to pick something you actually like the smell of, rather than something you like the packaging of. Once you've picked one, an expert will help with perfume selection. As a takeaway prize, you'll even get a scented guide book to continue the schooling.
The next Fragrance Flight Bar event will be held on May 5th and 6th at Sephora's Soho, Times Square, Fifth Avenue, 34th Street, Union Square, 86th Street, Lexington Avenue, and Roosevelt Field locations. The following will be held on May 12th and 13th, and in June, a permanent fragrance bar will debut in a yet-unnamed Sephora store in the city.
In other Sephora news, the Soho store will debut its recent makeover in full on Thursday, May 3rd. The new look includes a Beauty Studio for express services and customized makeup applications, a private Personal Beauty Advisor room, a separate fragrance room, and of course, those uniforms designed by Prabal Gurung.
· Scents and Sensibility [Racked NY]
· Prabal Gurung Debuts His New, Really Cute Sephora Uniforms [Racked NY]