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Phillip Limsanity Takes Over Saks, with Europe to Follow

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Big things are happening for Phillip Lim. At the beginning of the month, the man behind 3.1 Phillip Lim launched an e-commerce site, and last night, he unveiled a brand new shop on Saks Fifth Avenue's fifth floor.

In celebration of the event, Saks and W Magazine held a cocktail reception complete with hors d'oeuvres, plenty of bubbly, and beats by Sebastien Perrin. But perhaps the biggest conversational piece of the night was the ethereal hanging art installation by Japanese artist Nobuhiro Nakanishi, which seemed to complement the designer's sorbet-colored Spring 2012 collection. (Well, OK, actually the collection really stole the night).

This is the designer's first shop-in-shop in the U.S, but it's also a milestone for Saks as it's the first time they allowed the architecture to be changed on this floor. While Lim's merchandise was already sold in Saks, it is now presented in a sleek new section with a glossy white finish.

In a chat, Lim revealed some big news: The Saks shop is actually a preview of concept shops that he will begin to roll out around the world next year. You'll get to see components of those stores in Saks. With boutiques already in New York, Los Angeles, Tokyo, Seoul, Singapore, and Hong Kong, he is looking to plant his flag in China and add a second location in LA. And he finally plans to remedy his absence in Europe with a store there next winter.

Where will he shop in New York as he prepares to take the world by storm? "Online, on my couch. Just because of timing. I don't have any more time," he says.

Everyone could use more hours in the day—that's probably why he designed the 31 hour bag.—Anne Ebani
· 3.1 Phillip Lim [Official Site]

Saks Fifth Avenue

611 5th Avenue, Manhattan, NY 10022 (212) 753-4000 Visit Website

3.1 Phillip Lim

115 Mercer Street, New York, NY 10012 (212) 334-1160 Visit Website