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Splendid's Casual Basics Breeze into Soho

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Splendid's soft, striped t-shirts are sold in plenty of New York City stores, but now you can find them all in one place. The LA-based company has just opened an airy, light-filled headquarters on Spring Street in Soho. The boutique carries Splendid's collections for men, women, and children, as well as the brand-new skincare and shoe lines.
The shop's aesthetic is very bicoastal. LA-style white-painted wood shelves blend into NY-style white-painted brick walls, and light fixtures made of California glass and Soho-sourced yarn hang from the ceiling. The windows are decorated with tandem bikes done up in Splendid's signature pinstripes; shoppers can enter an in-store contest for the chance to take one home.

This is Splendid's first store in the Northeast, and only its ninth nationwide. To introduce itself to New York, the brand recruited Dylan Lauren for a capsule collection of ten colorful beach towels, each $88. Proceeds from those will go to the SPCA of Monmouth County, the animal rescue center where Dylan got her new puppy.
· Skin as Soft as a... T-shirt? Splendid Debuts Body Care Line [Racked]
· Splendid [Official Site]