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- A woman virtually tries on Fendi sunglasses at Bloomingdale's.
- Each of the six windows consists of a video screen surrounded by four styles of sunglasses.
- Walk up to the screen, and your face will appear. Align it inside the oval, and the try-on will automatically begin.
- Press the green buttons to switch between styles.
Thanks to new HD flat screen displays, shoppers walking past the Lexington Avenue side of Bloomingdale's will be able to try on sunglasses without setting foot in the store. How it works: Get close enough to the window, and an oval appears asking you to align your face just so. When you hit that magic spot, a pair of sunglasses will appear perched on the nose of your onscreen self. Buttons around each screen allow you to change styles, and the glasses will move with your head, so you can admire them in profile as well as straight-on.
The windows will be up through May 7. Six brands are represented—Roberto Cavalli, Marc Jacobs, Fendi, Prada, Miu Miu, and Gucci—and prices range from $250 to $450. Like what you see on screen? You can print out a high-res photo for further contemplation at the sunglasses bar on the main floor. Or just go inside and pick up a pair on the spot.
· Bloomingdale's [Official Site]