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Not the Gap

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In Business of Fashion today, Jenna Lyons explains the logic behind J.Crew's approach to local retail. "Instead of the classic model, like, here's a Gap store and here's a thousand other Gap stores, we've really focused on trying to make sure each of our New York stores feel really special and jewel box. We want you to feel like there's a reason to go into the store. You were in the downtown store, but that actually has slightly different product, has a different mood than the uptown store." [BoF]