Inside MiN, the Soho Store Dedicated to Hard-to-Find Scents

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New York's niche fragrance collectors tend to be regulars at MiN New York. The Crosby Street boutique specializes in helping shoppers get their hands on unusual, often hard-to-find scents.

Founder Chad Murawczyk and VP Mindy Yang have developed a system of matching customers with fragrances: First, they'll put together a profile based on questions like "What's your favorite day of the week?" Then, the customer can choose from a flight of scents, not unlike a whiskey tasting. It's a business model we haven't seen anywhere else, so we asked the two to give us a tour in the video above.
· Meet the Goodsmellas: Regular Guys Who Collect Niche Scents [Racked NY]
· MiN New York [Official Site]