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Alberta Ferretti for Macy's Impulse Is Now Live at Herald Square

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We stopped by Macy's this afternoon to check out Alberta Ferretti's collection for the store. The line is stocked on the third floor, with the highlights of the collection shown on mannequins and the rest on surrounding racks. A backdrop implies that these clothes should be worn on the Amalfi Coast, or anywhere in the Mediterranean, really.

We're told the collection is selling well, though the racks don't look like they'll be emptied any time soon. The materials don't exactly feel expensive, but then again, neither are the prices, which go from $49 for a lace tank top to $119 for a breezy summer dress.—Jamie Cooper
· The Alberta Ferretti for Macy's Impulse Lookbook Is Going To Make You Want To Go To Italy. Right Now. [Racked]
· Alberta Ferretti For Macy's Impulse Debuts Today [Racked NY]

Macy's

151 West 34th Street, Manhattan, NY 10001 (212) 695-4400 Visit Website