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Learn How to Wear Sweatpants on Your Head at the Adidas Store

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Image via WWD
As part of its new, interactive White Space Project ad campaign targeting young women, Adidas is letting girls get their DIY on in nine locations around the world, including the Soho store. WWD explains that the shops are setting up "blank slates, so to speak" where customers can create art, take cooking lessons, and play personal stylist.

On April 24, Soho will also host Malaysian singer Yuna Zarai, whose Pharrell-produced album comes out that day. She'll be accompanied by the flamboyant sunglasses designers Coco & Breezy, and all three will be offering styling tips. In the preview video, Zarai is wearing a turban made out of Adidas sweatpants, so we're guessing her advice will be a tad more original than the usual "Nautical stripes are so hot right now" and "Florals are great in spring."
· Adidas Originals WSP [Tumblr]
· Adidas Welcomes Creative Expression [WWD, subscription req'd]
· Adidas Originals White Space Project [YouTube]

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Adidas Originals

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