Rag & Bone announced plans for a Madison Avenue flagship just a few weeks ago, and WWD reports that its uptown debut is just days away. The brand will officially open its doors on Saturday, and since the store used to be the Bank of New York and most recently, a Chase, those doors look very much like bank doors.
The theme continues inside: The lower level includes a walk-in vault, which David Neville says will be used purely as decoration by the women's fitting rooms. "We don't want anyone getting locked in there," he explains. Similarly, the cash wrap on the first floor is a teller's desk.
The ground floor and lower level will house the women's collection, accessories, and the fitting rooms, and the second floor, which is currently the stock room, will become the men's department this summer. (For now, some of the men's merchandise is on the ground floor.) Neville explains that there are renovations to be made, but that the goal was to open first and rearrange things later—for financial reasons, of course: "The challenge for the moment is getting open, because we're paying."
· Rag & Bone to Open on Madison Ave. [WWD]
· The 11 Upcoming Store Openings We're the Most Excited About [Racked NY]
· Rag & Bone Will Move into a Former Bank on Madison Avenue [Racked NY]