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Serena Godwin Likes Shopping at Albertine in the West Village

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Bracelets By Dad

Serena Godwin is the licensing manager for Natori. While the label might be best known for its lingerie, it's got a huge range of other merchandise, including bedding, home accents, and eyewear. Godwin manages Natori's existing licensing relationships, and since a big chunk of her time is spent in department stores to see how her product is being merchandised, she's always looking for new places to shop. But her recommendation today, Albertine, is a West Village shop run by a former classmate, Kyung Lee.

Tucked away on a quiet strip of Christopher Street, Albertine feels a lot like discovering a boutique in the Marais. In the early years, there was vintage furniture in the store and it was stocked with a lot of one-of-a-kind pieces designed by Kyung's friends from fashion school. I remember falling in love with a line of convertible dresses called Butter by Nadia. At that time, Nadia Tarr was just starting out and she was always popping by with some of her new creations. Today, Albertine features a terrific mix of mainstream labels, great indie brands, and custom jewelry but it still maintains the same intimate boutique feel.
· Albertine [Official Site]
· Natori [Official Site]
· All Shopping Confidential Posts [Racked NY]


13 Christopher Street, New York, NY 10014 (212) 924-t8515 Visit Website


13 Christopher Street New York NY 10014