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Free People Gets Its Largest Store at Rockefeller Center

Image via <a href="http://www.wwd.com/retail-news/specialty-stores/free-people-scales-up-5833419?browsets=1333114506797">WWD</a>
Image via WWD

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Today, Free People will debut its largest store ever: a brand new flagship at 10 West 49th Street at Rockefeller Center, right across from one of Anthropologie's largest stores. WWD reports that the store will be about triple the size of other Free People locations, and that it will also be the only place besides the brand's website to carry the Vintage Loves collection—vintage items and one-off inspired pieces like lace dresses, eyelet pants, and American flags from the '30s and '40s.

The entire second floor mezzanine will be devoted to FP Intimately, a range of bras, underwear, slips, and layering pieces. There's a dedicated shoe section, and the flagship will also be home to the largest selection of handbags Free People has to offer. We the Free, the brand's tomboy line that was recently taken out of stores and moved to the website, will also be available. So, pretty much everything. As far as other amenities go, expect to see a wooden cash wrap that was hand-carved in India, curtains made of vintage fabrics, "hennalike" Rangoli pantings on the floor, and best of all, flowers in bowls of water outside the fitting rooms—something most customers will probably trip over.
· Free People Stretches Out in NYC [WWD, subscription req'd]
· Free People [Official Site]

Free People Rockefeller Center

10 West 49th Street New York NY