Take a Relaxing Nap in the Former Home of Ed Hardy

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Grid View

Expand

High-end mattress brand Coco-Mat has replaced Ed Hardy in Soho. The new store is the first American outpost of the Greek company, which specializes in handmade, eco-friendly mattresses. None of the mattresses contain metal. Rather than using springs, they provide support with natural materials like coconut and cactus fibers, horsehair, and seaweed from Greek beaches.

Where Ed Hardy had skull and rose decals, Coco-Mat has sophisticated, soothing colors. There's a special sleep chamber on the lower level where customers can test mattresses in private, and shoppers will be given fresh juice to drink while they browse. Juice and naptime: It's like the world's fanciest kindergarten.
· Mattresses Without the Spring [NYT]
· Coco-Mat [Official Site]