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High-end mattress brand Coco-Mat has replaced Ed Hardy in Soho. The new store is the first American outpost of the Greek company, which specializes in handmade, eco-friendly mattresses. None of the mattresses contain metal. Rather than using springs, they provide support with natural materials like coconut and cactus fibers, horsehair, and seaweed from Greek beaches.
Where Ed Hardy had skull and rose decals, Coco-Mat has sophisticated, soothing colors. There's a special sleep chamber on the lower level where customers can test mattresses in private, and shoppers will be given fresh juice to drink while they browse. Juice and naptime: It's like the world's fanciest kindergarten.
· Mattresses Without the Spring [NYT]
· Coco-Mat [Official Site]