clock menu more-arrow no yes

Filed under:

H&M Goes Upscale

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Pretty soon, there will be even more Hennes & Mauritz to go around. H&M's parent company just announced that they'll be launching a new, as-yet-unnamed chain of stores. The concept will be less trendy than H&M and slightly more expensive, not unlike Hennes & Mauritz's COS stores in Europe. [Racked National]