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Gilty Pleasures

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Would you spend $1,850 on a single bag on Gilt Groupe? The company thinks you might, which is why today they launched a full-price Brian Atwood boutique. "I think brands are realizing that our customer base is not a discount shopper," Gilt's General Manager of Women's, Jyothi Rao, told our sister site. "We have a lot of products for customers that are under $150. But we also sell, on a weekly basis, several pieces of fine jewelry that are over $5000." Look for more full-priced luxury shops in the future. [Racked National]

Brian Atwood

655 Madison Avenue, New York, NY 10021 (212) 415-4739 Visit Website