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In today's LA Times, the designers behind Proenza Schouler offer a bit more insight into their forthcoming flagship. Back in December, we heard that Jack McCollough and Lazaro Hernandez were considering signing a lease on a Madison Avenue storefront. Now, the LAT confirms that they've locked down the still-unidentified space and are starting construction.
The store will open sometime later in 2012 and will offer an immersive Proenza experience. Hernandez explains that it's strange for him and his partner to see bits and pieces of their collection in department stores and boutiques. "With our own store, we'll have the opportunity to show our whole expression of the brand."
· Proenza Schouler on the move [LA Times]
· Proenza Schouler Might Just Open a Madison Avenue Boutique [Racked NY]