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Jockey is celebrating Tim Tebow's move to the Jets with an electronic billboard over the Lincoln Tunnel. Between now and next Friday, the billboard will greet some 500,000 people as they emerge from the tunnel on the New Jersey side. For an underwear ad, it's pretty tame, as befits Tebow's squeaky-clean image. While David Beckham's H&M billboards were all washboard abs and tatooed biceps, the Jockey version is basically just Tebow's giant head.
· Jockey gives a lift to Tebow-mania with huge Lincoln Tunnel billboard NYDN]
· David Beckham Bodywear [Jag9889/Flickr]