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Menswear shop Feltraiger opened to the public at 9pm last night, but when we stopped by for a preview yesterday afternoon, shoppers on Allen Street were already peering through the glass doors. They were probably attracted by the minimalist shop's showpiece: two tables made from a crushed 1972 Dodge Dart.
Like everything else in the shop—the button-downs, the varsity jackets, even the light fixtures—the tables were made in America. Dumpster-diving furniture-maker Jimmy DiResta, who starred in the Discovery Channel show Dirty Money, fashioned them out of a car he found in a New Jersey junk lot.
The menswear in the shop is all private-label and runs from $38 for t-shirts to $420 for outerwear, with button-downs running between $150 and $190. A collection of shoes with primary-colored soles comes from the brand Walkover, and the store also stocks preppy eyewear from Randolph.
Feltraiger was founded by Parsons grad Daniel Feldman, who has also designed for Unis and Mishka. He named the company after his ancestral surname (it was Americanized to Feldman at Ellis Island), and it's very much a family business: Younger brother Jon is the brand's photographer, and a third Feldman was helping set up before yesterday's opening.
· Feltraiger [Official Site]
· Walkover [Official Site]
· Randolph [Official Site]