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Where Joseph Licata Finds Surf Culture in Williamsburg

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Chris Mosier

Joseph Licata's mantra goes something like this: "I work, I travel, I surf, I edit. I repeat." He's the editor-in-chief of website Surf Collective NYC, and he's worked with clients like Calvin Klein, Paul Frank, Le Tigre and Hurley as either a creative director, a cultural editor, or a brand manager. But most of all, he loves the waves. So naturally, he turned us onto Pilgrim Surf + Supply, his favorite Brooklyn-based surf shop.

Pilgrim Surf + Supply, formally known as the little surf shop Mollusk BK, recently re-opened in Brooklyn. The shop continues on as the go-to place to catch up with friends while tossing back a beer or two. Chris Gentile (the man behind Pilgrim Surf + Supply) offers one of the best selections of boards you could hope for—perfect for the local breaks. The most endearing aspect for me has always been the love of "sharing the stoke" that Chris's store has always exuded. And now it's even better. With the coffee shop opening and new fashions and supplies arriving daily, it will certainly be a must-stop prior to any noteworthy excursion be it via water, mountain or air.
· Pilgrim Surf + Supply [Official Site]
· Surf Collective NYC [Official Site]
· All Shopping Confidential Posts [Racked NY]

Pilgrim Surf + Supply

68 N 3rd Street, Brooklyn, NY 11211 (718) 218-7456 Visit Website

Pilgrim Surf + Supply

68 N 3rd Street Brooklyn NY 11211