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Joe Fresh's Second Fifth Avenue Store Is Coming In March

Rendering courtesy of Burdifilek
Rendering courtesy of Burdifilek

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Joe Fresh already has a store on Fifth Avenue at 16th Street, and on March 30th the brand will open another location on Fifth further uptown: a flagship at 43rd Street. Creative Director Joe Mimran refers to the two-story building as an "architectural gem," and the press release adds that the building has been of official landmark status since 1997.

In addition to housing the brand's runway and ready to wear pieces, the store will also showcase a large display of Joe Fresh Beauty Products, which will include "spring make-up palettes, bold lipstick colors and a rainbow of nail shades." But that isn't all the Joe Fresh team will be bringing this month. Prepare for a complete advertising invasion: The Times Square subway station will soon be taken over with Joe Fresh ads, and a television campaign will follow.
· Joe Fresh Opens on Fifth, Will Sell $5 Jackets to 300 People [Racked NY]
· Joe Fresh's Madison Pop Up Opens Tomorrow, Stores to Follow [Racked NY]
· Canadian Invasion: Joe Fresh's Joe Mimran on Conquering NYC [Racked NY]

Joe Fresh

510 Fifth Avenue New York NY