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The NFL Asks Midtown, "Are You Ready for Some Football"?

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This weekend, 1095 Avenue of the Americas sprouted signage for the NFL Shop—the football organization's first-ever NYC pop-up. The store is scheduled to coincide with the NFL draft, which means it launches April 2nd and runs the rest of the month. We're told it will focus on "the fashion of football", including NFL womenswear and clothing from Jessica Simpson and Touch By Alyssa Milano. It's also the one place stocking Nike jerseys and New Era caps for all 32 NFL teams. And look out for limited-edition merchandise, lots of it New York-themed. We did just win the Super Bowl, after all.
· NFL Shop [Official Site]