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Joe Fresh is scheduled to open its flagship in a historic Fifth Avenue building in exactly two weeks, and it looks like they've got their work cut out for them. As of Tuesday evening, the downstairs space was still full of construction materials. Two escalators dominate the first floor, giving us the barest hint of a sense of what the room will look like once it's fully assembled. Based on the branding and on Joe Fresh's Flatiron store, it might also help to picture everything being 100% more orange.
· Joe Fresh's Second Fifth Avenue Store Is Coming In March [Racked NY]
· Joe Fresh Opens on Fifth, Will Sell $5 Jackets to 300 People [Racked NY]