clock menu more-arrow no yes mobile

Filed under:

H&M on Fifth Avenue Goes Fashion Star Crazy

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hot off the heels of the Fashion Star debut on NBC Tuesday night, the Fifth Avenue H&M got its own taste of lights, camera, and action. As promised, designs by this week's winners hit the floor of the Fifth Avenue flagship yesterday morning.

To celebrate this new weekly collaboration between H&M and Fashion Star, the flagship rolled a majestic projection screen down its three floors to greet shoppers with footage of the show as they entered. And at about 2pm yesterday, a camera crew filmed Nicole Christie, H&M's Communications Manager for North America and one of the three buyers on the show, as she commented on the day's sales.

This location benefited from a stellar response. While both superfans and plain old shoppers still have a chance to grab the men's navy blazer with chocolate elbow patches by Nzimiro Oputa for $49.95, the cutout dress for $19.95 by Sarah Parrott is completely sold out in turquoise and black. Behold, the people have spoken.—Anne Ebani
· Episode 1: Is Fashion Star the Next Fashion Star? [Racked]
· Shop All The Winning Pieces From Fashion Star Ep. 1 [Racked]