clock menu more-arrow no yes mobile

Filed under:

Where Mickey Rapkin Finds Greeting Cards in the West Village

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Yelp

Mickey Rapkin's name has appeared on plenty of mastheads, so if his moniker seems familiar, there's a good reason why. He's a monthly columnist at Elle, acts as a contributing editor at Bon Appetit, has written two books, worked at GQ for seven years, and has been published in The New York Times, Entertainment Weekly and TimeOut NY. Rapkin filled us in on his adoration for Greenwich Letterpress, an old school greeting card shop on Christopher Street.

When we were kids, a Hallmark card meant you "cared enough to send the very best." Now it means you remembered enough to pick that card up at Duane Reade while you were buying toilet paper and Febreeze. The good thing is, you're a grown up now. And your cards should be, too. Which is why I go to Greenwich Letterpress.
Nestled amongst the gay piano bars on Christopher Street, it's a card shop with good design and a selection that feels both tightly edited and completist. (Duane Reade never carried cards for occasions like "Let's Move to the Country" or "Your online profile was deceiving.") But my favorite thing for sale at Greenwich Letterpress is the map-of-New-York wrapping paper—thick as a 1000-piece puzzle and more fun to look at it. It also does what Hallmark never could: while the wrapping paper sells for ten bucks, it makes your loved ones feel like a million. And isn't that the point of giving a gift?
· Mickey Rapkin [Official Site]
· Greenwich Letterpress [Official Site]
· All Shopping Confidential Posts [Racked NY]

Greenwich Letterpress

39 Christopher Street New York NY 10014