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Critical Shopper

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This week, Alexandra Jacobs hit up Milly on Madison Avenue. She muses on the idea of contemporary brands, and says that the concept "conjures an endless loop of modern young Mary Tyler Moores gleefully tossing pompommed tams into the air." She adds, "This phenomenon is epitomized by the decade-old Milly, starting with its label: a large satin square with the company name in a florid script that looks as if it could have been stitched into Mamie Eisenhower's bed jacket." Overall, it appears that the things she liked the most were the "Made in USA" label found inside an ivory jacket, and the fancy packaging. [NYT]