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Where the Editor of Brooklyn Based Manages Her Mane

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Pelo

Annaliese Griffin is the editor-in-chief of Brooklyn Based, meaning it's her job to be a general expert on pretty much everything related to the borough. She's also a partner at the website, meaning she writes, edits, schemes, and signs checks. When she first moved to the city over seven years ago, she spent a fair share of time working retail, so her recommendation is a place with great customer service.

I get my haircut (and buy shampoo) at Pelo on Manhattan Avenue in Williamsburg (no, it's not in Greenpoint, it's close to the Graham Ave part of the 'Burg). It's a tiny salon with an easy-to-miss sign, but I, along with a lot of other curly-headed ladies, have been following stylist Luisa Vieira from salon to salon for years now. Luckily Pelo, where I also pick up the Deva Curl and Pureology products that keep me safe from frizz and the dreaded triangle head, is closer to my apartment than her last gig on the Lower East Side. Luisa always listens, will never give you a cut you didn't ask for and knows how to turn even the unruliest head of ringlets into a your best accessory instead of your worst enemy.
· Pelo [Official Site]
· Brooklyn Based [Official Site]
· All Shopping Confidential Posts [Racked NY]


269 Manhattan Avenue Brooklyn NY 11211