clock menu more-arrow no yes mobile

Filed under:

Know Your PR Agencies

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With Fashion Week starting on Thursday, AdAge takes a look at three of the major PR firms running the shows. PR Consulting is known for clients like Vera Wang, but it first found success working with Procter & Gamble. KCD focuses on "fashion purism" and claims Marc Jacobs as an early client. (Bonus trivia: Founder Kezia Keeble—the "K" in KCD—was married to both the "C" and the "D" at different points in her life.) And the women behind BCPM (at right) started out working with artists before developing a reputation for revamping more established brands. [AdAge]