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Apple Grand Central Boosts Sales for Nearby Restaurant

Image via <a href="http://www.apple.com/retail/grandcentral/">Apple</a>
Image via Apple

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The Grand Central Apple Store seems to be bringing in more business for at least one neighboring restaurant. The co-owner of Michael Jordan's The Steakhouse N.Y.C. tells Crain's that his sales are up 7%, and he doesn't think it's because his competition, Metrazur, closed last July. Instead, he pegs the increase to Apple's December launch. His son adds, "We know their customers are coming here," since they're identifiable by their little white bags. NB: Crain's called this story "Spreading the Apple Sauce," but we think it could also be said that a rising tide of Apple juice raises all boats.
· Spreading the Apple sauce [Crain's]
· Apple's Grand Central Store Is Finally Open. Here's What's Inside. [Racked NY]

Apple Store Grand Central

87 E. 42nd Street New York NY