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Soho officially has one more place for cool, downtown girls to shop: Yigal Azrouël's first flagship for his contemporary brand Cut25, which opens today at 129 Grand Street. And WWD reports that this is just the beginning of a Cut25 invasion—by the end of the year, Azrouël plans to open two more locations in the city: One on Bleecker Street, and one on Third Avenue in the 60s. By 2013, he'd like to have 10 Cut25 destinations, and he's looking at malls and shop-in-shops in specialty stores to meet that end.
But for now, let's get back to the Soho store. It's 1,400 square feet in total, and full of trendy, layer-able separates, techno knit dresses, and even one leather motorcycle jacket that converts into a vest. In addition to that, the space also sells hats and jewelry from outside vendors, who Azrouël describes as "people who I know on a personal level and collaborated with in the past." Come 2013, he plans on adding a full handbag line, and is thinking about introducing sunglasses, swimwear and shoes. He's also looking for a space nearby to house his main collection, so we may have another opening to report sometime in the hopefully-near future.
· Yigal Azrouël's Cut25 Flagship Opens [WWD, subscription req'd]
· Yigal Azrouël's Contemporary Brand Cut25 to Open in Soho [Racked NY]
· Cut25 [Official Site]