Inside Moscot's Vintage-Inspired New Brooklyn Location

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• Founder Hyman Moscot calls out the names of various styles.
• Every Moscot store has these chairs.
• The wall cases were constructed out of vintage picture frames.
• That's the store's lab in back. Not pictured: An exam room to the right.
• Tchotchkes like these are a Moscot staple.
• Ridiculously cute kids' glasses from BBig.

82-year-old New York eyewear brand Moscot opened its latest store in Cobble Hill this past Wednesday. The 850-square-foot boutique sits in what might be the best possible location for a glasses shop: next door to a book store. The Moscot team gut-renovated the space, building a lab, an exam room, and a cuter-than-you'd-expect bathroom and painting the walls a cheerful, old-fashioned shade of yellow.

Like Moscot's two Manhattan locations, the Brooklyn store carries a mix of Moscot's own collection (which makes up about 80% of the stock) and frames from brands like Paul Frank, Mykita, Bevel, and Lindberg. In a nod to the heavy stroller traffic on Court Street, there's also a line of cute children's frames called BBig. All the frames are carried in glass vitrines as well as wall cases built out of vintage picture frames.

The store's look also takes its cues from the Manhattan shops, which reflect the brand's long history. The center counter is fitted with a light-up nameplate sign like the one in the 14th Street shop, and a peg-and-groove chair in the corner is the same style that's been in Moscot stores since the 1930s. (The past is huge with Moscot: They use the same chairs in Europe for their trade shows.)

This is the first modern Moscot spot with retail at street level—the Orchard Street store has a gallery on its first floor—so the brand intends to have fun with window displays. Other plans for the near future: The launch of five new styles of metal frames in March, and outdoor events (ideally in partnership with other local businesses) in the boutique's back yard. Yes, there's a back yard. Does it get much more Brooklyn than that?
· Breaking: Historic Eyewear Shop Moscot Is Coming to Brooklyn [Racked NY]
· Moscot in Cobble Hill Is Due to Open Next Week [Racked NY]
· Moscot [Official Site]