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Rag & Bone has a history of getting artists to paint murals on the Elizabeth Street wall of its Nolita store: There was the astronaut back in May, and the egg hatchery in November 2010. As Bowery Boogie points out, though, the latest one is a little bit more of a branding exercise. The label's name pops in bubble lettering on an orange, mustard, and blue background, filling up the whole bottom half of the wall to discourage rouge taggers.
· Rag & Bone's Rocket Man Chases Graffiti Off Elizabeth Street [Racked NY]
· See Rag & Bone's Crowdsourced Mural Before It Gets Tagged [Racked NY]