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New Beauty Brand Jing Ai Is Saying Hi at Bendel's

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Newbie beauty brand Jing Ai has gotten started with a bang—they have a table set up at Henri Bendel this week so that they can introduce new customers to their products. The line, which will be at Bendel's through this Sunday, is all-natural, gluten free, and made from champagne grapes and wild roses.

The roses are a key element of the brand, whose name means "Pure Love" in Mandarin: founder Donna Cristino was inspired by her late grandmother, Rose, and every product in the lineup—including lip pencils, bronzers, and a mascara—is named after a variety of the flower. (No, there really is a rose named "Eye Paint.")

The bronzers also come with a seed paper so that you can grow some roses in your garden—or in the window box in your studio apartment. And if you buy $75 worth of stuff, you'll also get a free eye or lip pencil.

Though Jing Ai is a new kid on the playground, founder Cristino is a beauty industry veteran: Her first job was working the YSL counter at Bloomingdale's. Now she lives in New Jersey with her husband and two sons, but her love of beauty pervades. If you stop by the shop, look for a blonde lady with a rose-colored mouth.
· Henri Bendel's Bobble-Headed Mannequin Is Silently Judging You [Racked NY]
· Jing Ai [Official Site]

Henri Bendel

712 5th Avenue, Manhattan, NY 10019 (212) 247-1100 Visit Website

Henri Bendel

712 5th Avenue New York NY 10019