Don Draper Goes Window Shopping in New Mad Men Ad

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Mad Men returns in late March, and the show's creators are stepping up their ad campaign in a bid to catch viewers who might have forgotten all about the show during its long hiatus. The new campaign focuses on Don Draper looking at his reflection in a store window in an unglamorous 1960s midtown retail scene.

Show founder Matthew Weiner describes the ad as "a dreamlike image" that reminds him of the mannequin-studded work of Italian surrealist artist Giorgio de Chirico. But what's Don really shopping for? His true self? A relationship with someone who's more than just a mannequin to him? A slick pair of striped PJs? Weiner says it will all make sense by the end of the season.
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