clock menu more-arrow no yes

Filed under:

Don Draper Goes Window Shopping in New Mad Men Ad

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Mad Men returns in late March, and the show's creators are stepping up their ad campaign in a bid to catch viewers who might have forgotten all about the show during its long hiatus. The new campaign focuses on Don Draper looking at his reflection in a store window in an unglamorous 1960s midtown retail scene.

Show founder Matthew Weiner describes the ad as "a dreamlike image" that reminds him of the mannequin-studded work of Italian surrealist artist Giorgio de Chirico. But what's Don really shopping for? His true self? A relationship with someone who's more than just a mannequin to him? A slick pair of striped PJs? Weiner says it will all make sense by the end of the season.
· For the Return of ‘Mad Men,’ an Ad Pitch Comes Wrapped in an Enigma [NYT]
· 8 Looks From Banana Republic's Upcoming Mad Men Line [Racked]