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Jason Wu's First Ad Campaign Will Go Guerrilla on NYC

Image via <a href="http://www.wwd.com/media-news/fashion-memopad/first-timer-5600968?navSection=issues">WWD</a>
Image via WWD

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Rather than go the traditional print route, Jason Wu has decided to make his first ad campaign for the spring 2012 collection a guerrilla one. WWD reports that Wu has teamed up with photographer Willy Vanderperre and creative director Patrick Li on what will result in "wild postings" of the above image and presumably more throughout Manhattan. (They'll be in good company, now that Wu's Target billboard has graced the city.)

"The idea behind the shoot was all about silhouette, highlighting the Fifties couture-inspired shapes of my spring 2012 collection," Wu explains. While the collection does feature mostly very pretty, lady-like dresses, lest we forget that there were several hot pants sprinkled in.
· Jason Wu to Launch Guerrilla-Style Ad Campaign [WWD]
· Jason Wu's Kitty Muse Stars in a Target Billboard [Racked NY]
· Jason Wu's Spring Dichotomy: Hot Pants and Lady-Like Dresses [Racked]