clock menu more-arrow no yes

Filed under:

Bond No 9's Newest Scent: Central Park West

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Big Apple-based fragrance company Bond No 9 is known for their cute packaging and their New York-centric product names. They already have scents named Little Italy, Madison Square Park, and Coney Island, and the next addition to the family will be Central Park West. CPW has notes of ylang ylang, pepper, white oak, jasmine, vetiver, and magnolia.

The fragrance was inspired by 1920s Art Deco architecture, as well as some of the Upper West Side's most famous residents. A rep from Bond No 9 lists some of the inspirations thusly: "Zero Mostel...John Lennon...the American Museum of Natural History, the New York Society for Ethical Culture, the New-York Historical Society, the acclaimed gourmet restaurant Jean Georges, and the Hayden Planetarium." Sadly, no one from the brilliantly campy but short-lived '90s drama Central Park West has been asked to appear in the ad campaign.

CPW fragrances, candles, body lotion, and shower gel will make their debut on March 15.
· Bond No 9 to Bring Sweet Smells to the MPD [Racked NY]
· Bond No 9 [Official Site]

Bond No. 9 - Bond Street

9 Bond Street, New York, NY 10012 Visit Website