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Five Rules For Buying Jewelry From Fenton/Fallon's Dana Lorenz

Image via <a href="">Azalea Boutique</a>
Image via Azalea Boutique

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Granted, we don't have any statistics to back this up, but Valentine's Day might be the one day that people spend the most time thinking about jewelry—buying it, giving it, and getting it. To make us all a little more educated on the topic, we asked designer Dana Lorenz of Fenton/Fallon for her five most crucial jewelry-shopping tips.

Lorenz founded Fenton/Fallon in 2006. Since then, she's opened a Lower East Side store, landed a 2010 nomination for CFDA Swarovski Accessory Designer of the Year, and collaborated with Proenza Schouler, Thakoon, and Opening Ceremony. Her gems have been worn by celebrities from Michelle Obama to Blake Lively, which makes her equipped to give jewelry advice to just about everybody. Here's a bit of her wisdom.

Build a collection of classics. You should always have a group of great pieces for when you want to layer up or for when you are running out the door. An ID bracelet, an over-sized link bracelet, pearls in various lengths, a biker choker, gold hoops, or pearl studs—these are things that can be worn alone or that fill in the gaps.

Single can be strong. Have at least one statement or strong necklace that works well with many of your looks for special occasions. For last minute parties and invitations, it's actually easier to go and buy the perfect LBD for your crazy necklace than the other way around.

Trust your instincts. If a piece you see is a little over the top but it makes your heart race or speaks to you emotionally, buy it. Most of my clients connect with my pieces because the reference reminds them of something or has an element of nostalgia. You'd be surprised how many emails I've received from women saying they met their boyfriends/husbands while wearing my jewelry. It starts a conversation!

When in doubt, wear a watch. Spend a little more on your timepiece. When you are having brain-freeze about what jewels to wear, take a break that day and opt for a watch. A nice watch goes a long way.

Shop to collect. When you're out buying jewelry, you should always think about your collection as a whole. Your mind will either be in "special occasion mode," or you'll be seeking things that are classic and will be worn now and forever. Either way, go for things that really mean something to you.
· Dana Lorenz [Official Site]
· All Dana Lorenz Coverage [Racked NY]


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