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Starting this Sunday, NYC brides will be able to do what grooms have been doing for a long time now—rent their wedding garb in person. Little Borrowed Dress, an online wedding boutique that allows women to borrow bridesmaids dresses for the big day, will open a pop-up shop in Soho, saving the lag time between clicking your mouse and waiting for UPS.
Besides the perks of trying on your designated dress on the spot, all orders placed at the shop will receive 10% off. Prices are affordable, starting at $75 for an eight day rental that includes dry cleaning and return shipping, should you not be happy with your selection. But hurry: Appointment-only fittings are only available weekends 10am—6pm through March 11th. RSVP here, or email email@example.com if you've got questions. You won't want to miss out on this different kind of LBD.—Anne Ebani
· Little Borrowed Dress [Official Site]