Jeremy Lin's Jersey: More Coveted than Fashion Week Tickets

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Giants shirts are so three days ago. The new hot ticket in New York sports merchandise is a Knicks jersey marked #17, and it's nearly impossible to find. That's because 17 is the number worn by Knicks point guard Jeremy Lin, who wasn't even on the roster a few weeks ago. Lin became a star nearly overnight, in a sudden rise that Momofuku chef David Chang describes as “the most important event for Asian-Americans in sports history.”

Yesterday, Times reporters described their quest for a Lin jersey. They searched the NBA store, Modell's, the lobby of Madison Square Garden, and even the counterfeiters of Canal Street, but came up with nothing. Starting today, though, the Garden will begin selling a limited quantity of Lin jerseys hand-pressed by employees. There are also a few available at the Knicks store online. That should at least begin to tide people over until Adidas, NBA's official shirt-maker, can fully catch up with the Linsanity.
· Add Retailers to the List of Those Who Never Saw Him Coming [NYT]
· Jeremy Lin [NY Knicks Store]