clock menu more-arrow no yes

Filed under:

The Best Retail Newcomers of 2012: Fivestory, Owen, and More

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As 2012 draws to a close, we're surveying our friends in the fashion industry about the year's biggest news stories and most exciting developments. So far, we've looked at the best and worst trends, and biggest shopping regrets; now, let's take a look at the best newcomers. Readers, let us know what you think in the comments.


Photo by William Chan

Kay Lee, store owner of Otte: I think Owen and Fivestory were big openings this year. For brands, it would be both Proenza Schouler and Celine.

Mizhattan, fashion blogger: Charlotte Olympia's new boutique off Madison Avenue. Love the Art Deco-inspired interior, and OMG on her shoes.

Eddy Chai and Paul Biradi, store owners of Odin: Pilgrim Surf + Supply, a really welcoming and authentic spot where even non-surfers will find things they want.

Lindsey Green, fashion publicist: Owen in the Meatpacking District is awesome, and my inner hipster was overjoyed by Warby Parker's new showroom.

Kirsten Fleming, fashion writer at the New York Post: A few years ago when independent boutiques were multiplying like wet Gremlins, I had a real affinity for them. Perhaps it's that I don't explore neighborhoods like I did, or it's the proliferation of exciting international brands that have opened here, but I've really stopped fussing over the boutique scene.

My family is from Spain, so I have to say Massimo Dutti. I know they're not exactly cutting edge, but I've gotten some wonderful staples there over the years. It's nice to know that I can get my fix of staid Spanish fashion when I need it. And Fivestory is beautiful and buzzy. I can barely afford to sniff the air there, but it's a lovely place to dream.

The Shophound, fashion blogger: All the young designers who are reaching the next level with their own, beautifully designed stores, like Proenza Schouler. Also, cheers to luxury players like Bottega Veneta and Lanvin for adding separate men's boutiques.

Faith Hope Consolo, Chairman of the Retail Group for Douglas Elliman Real Estate: Fivestory certainly is a fascinating curated boutique. And Trinity Place managed to sneak a department store into town! So many stores from Japan, including Entrepreneur New York and Royce. And of course C. Wonder and Dolce & Gabbana's new flagship.

Shana Tabor, store owner of In God We Trust: Ad Hoc in Williamsburg, Barber & Supply, Mociun, and Joinery, which opened last winter.

· All Year in Racked 2012 Recaps [Racked NY]