clock menu more-arrow no yes mobile

Filed under:

The Times Says Bird's Jen Mankins Defined the "Brooklyn Look"

Bird on Smith Street. Photo by Brian Harkin
Bird on Smith Street. Photo by Brian Harkin

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Times recently sat down with Jen Mankins, the shop owner of Brooklyn's own three-pronged mini retail empire, Bird. In addition to detailing her transition from med school to fashion, the article bestows upon her a pretty serious title: the "curator" of the "Brooklyn look."

To define exactly what that means, the Times consulted stylist Mary Alice Stephenson. She explains: "It's glamour but it's less perfect and polished than what you might find in Manhattan." She adds, "It's gold lamé, but it's cut into a classic shirtdress."

As for Jen, the Times mentions that one big contribution she's made to the borough's style is the proliferation of Rachel Comey. The story goes: "Ms. Comey credited Ms. Mankins, now a close friend, with her own recent retail surge. 'I've gotten stores in Denver and London because they know I sell to Bird,' Ms. Comey said. 'Jen has a ton of energy. Because she's always active, she keeps things interesting.'"

Of her own personal style, Mankins says, "I love oversize things and Japanese style and muumuus. One of my friends was like, 'Thank God you're already married, Jennifer.'" Other fun facts: she's from a town called Texarkana—the name of which is a combination of Texas, Arkansas and Louisiana—her dad "raced cars on the side," and her mom was a barrel racer.
· The Curator of the 'Brooklyn Look]· All Bird Coverage [Racked NY]


220 Smith Street, Brooklyn, NY 11201 (718) 388-1655 Visit Website

Rachel Comey

95 Crosby St, New York, NY 10012 212-334-0455 Visit Website