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Where This Entrepreneur Shops for Watches on Madison Avenue

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Racked

Daniel Haim is the founder and CEO of Bloginity Networks, an online fashion, arts, and culture magazine. A watch lover since the day he can remember, Haim shows us his favorite place to shop for them on the Upper East Side, which just so happens to have a secret movable door.

Ever since I can remember, I've been a fan of watches—it's something that's been passed down to me from my father. The Girard-Perregaux boutique on Madison Avenue is one of the most beautiful boutiques in New York City. From architecture to interior, and there's much more. The shop is made with materials imported from Italy, and general information about the shop can be found around the web. What's not mentioned is that on the wood wall there is a small opening with a button. Once you click it, the entire wall opens up and reveals an elevator that will take you down to the basement floor. On this floor you'll find a room with a large dining table, where they entertain VIPs and special customers and host small dinners as well. The basement has an underground private passage to Club Macanudo next door, so no need to exit the building.

· Girard-Perregaux [Official Site]
· Bloginity [Official Site]
· All Shopping Confidential Posts [Racked NY]

Girard-Perregaux

701 Madison Avenue New York, NY 10065