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Where This Style Director Gets Custom Frames in Tribeca

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Steven Amedee/Facebook

Jay V. del Rosario is the editorial and style director at 2(X)IST, where it's his job to ensure the brand sounds and looks its best. Through copywriting and branding, he figures out interesting (and non-controversial) ways of saying things like "an integrated contoured pouch for male profile enhancement." And through styling the photoshoots, he actually has to show it, too. When he's not working in all things related to men's underwear or curating the brand's holiday pop-up in Times Square, he likes to check out this spot in Tribeca for all his custom-framing needs.

As a perk of my jobs over the years, I've been lucky to work with amazing photographers, artists, and designers who graciously share their work with me, whether it's a limited-edition photograph, print, sketch, or even a handwritten note. Because these keepsakes are special to me, I help conserve them at Steven Amedee Fine Custom Framing in Tribeca. Set back on North Moore Street, there's something about the cobblestone and classic architecture that makes visiting this gallery romanced and nostalgic. "Steven Amedee," the namesake owner of the shop, is actually Steven Maserjian, a wickedly handsome fellow who will eagerly help you get exactly what you need (and can afford).
Steven and his team will carefully explain each bit of the process—offering tons of borders, corners, and options—ensuring your piece turns out beautifully crafted and finished. The best part is the complete lack of snobbery. Steven treats everything you want framed like it's going to auction at Sotheby's. (Case in point: a $50 poster reprint from the 1976 Montreal Olympics now looks like contemporary art.) Plus as a bonus, every so often, the shop hosts public openings featuring local artists, and you get to mix and mingle with creative types and easy-going customers on an otherwise low Thursday night.

· Steven Amedee Fine Custom Framing [Official Site]
· 2(x)ist [Official Site]
· All Shopping Confidential Posts [Racked NY]

Steven Amedee Fine Custom Framing

41 North Moore Street New York, NY 10013