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This month, menswear brand Jeremy Argyle debuted its second Manhattan location at 321 Bleecker Street in the West Village, joining its Soho outpost on Spring Street. The label prides itself on shirting that fits nice and isn't flashy, as well as workwear staples for the guy who'd prefer not to button himself up in a serious suit 9 to 5.
Though they've picked a location rife with high-end brands and national chains—the boutique is just a stone's throw away from MM6, Marc Jacobs and RRL, to name a few—the company emphasizes that it will stick to small branded locations rather than piggyback onto department stores. Designer Brian Jeremy Guttman argues: "The guys who shop at Jeremy Argyle know what they like and aren't interested in traipsing through a mall to search for what they want."
· Retail Rents Are Up in Manhattan, (Almost) Across the Board [Racked NY]
· The Bleecker Street Mall Is Down to One Local Business [Racked NY]
· Jeremy Argyle [Official Site]