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This Entrepreneur's Spot for Monograms on Madison Avenue

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New York City has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around our fantastic city that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


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Gwen Whiting is the co-founder of The Laundress, a line of high-end detergents that has collaborated with brands like Le Labo and J.Crew on various products to make doing laundry "more fun." Here, Gwen tells us her favorite place on Madison Avenue to get things monogrammed.

While I left my preppy Pappagallo's behind in my New Jersey childhood, I still love a traditional monogram. Ironically, owned by a fellow prep school alum, Monograms off Madison has a well curated selection of items to personalize and will also take on items you bring in. My signature wedding gift is a monogrammed set of sheets with the new married initials, and my latest Hamptons housewarming was a dozen white beach towels with a custom logo/monogram for the gentleman couple (traditional East Hampton color of course).
The owner, Alyssa, started her preppy gift and accessory line A. Tierney around the same time we started The Laundress, which was eight years ago. She finally got fed up with outsourcing the monogramming—which are truly few and far between—that she invested in her own state of the art embroidery machine. She now has over 50 fonts and 75 colors at her finger tips, from an accent to a tone on tone subtle detail.

· The Laundress [Official Site]
· Monograms off Madison [Official Site]
· All Shopping Confidential Posts [Racked NY]

Monograms off Madison

29 E 93rd Street Manhattan, NY 10128