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Proenza Schouler's decision to open on Madison Avenue back in July was a logical one, largely because Upper East Side incomes are highly conducive to acquiring a closet full of PS1s. However, designers Jack McCollough and Lazaro Hernandez told WWD at their pre-fall press preview that they're heading downtown next.
Hernandez confirmed that they're scouting out locations in Soho, and mentioned that Greene Street was a likely choice. The neighborhood—rife with like-minded high-end brands, boutiques, and Opening Ceremony—was kind of a duh choice, thought Meatpacking probably would have made just as much sense. McCollough adds that the important part was they settle somewhere further south: "We like the idea of having both ends of the island covered."
· Proenza Schouler Scouting SoHo Location [WWD]
· Proenza Schouler's Madison Avenue Store Opens Tomorrow [Racked NY]
· All Proenza Schouler Coverage [Racked NY]