Welcome to Shops Illustrated, a Racked feature in which artist Jennifer Hoyden sketches New York City stores. For each entry, she'll draw a street view, an interior look, and some items currently hanging on the racks.
Dave's New York sells rugged, American workgear to a wide array of customers. Some of them are tourists, who simply need a salesman to take one look at them and tell them which size and model of Levi's they'll be the happiest with when they return to France or Germany. Others come in wearing worn out Red Wings and leave with an iconic Schott pea coat.
Instead of repackaging its merchandise from heritage brands like Lee, Dickies and Rothco as quintessential "classics," Dave's just quietly goes about its business selling the actual product. That strategy appears to be working quite well—they've been doing it for almost 50 years.
· Dave's New York [Official Site]
· All Shops Illustrated Posts [Racked NY]